Media Industry

Expanding the world of media with Beyond 5G

Beyond 5G is expected to be realized in the 2030s, enabling users to enjoy a wide variety of services and content tailored to their lifestyles. Conversely, it is also expected that users will be able to deliver rich services and content without restrictions. Advances in terminal and sensor technologies as well as service applications will enable distribution in conjunction with services such as cyber-physical systems (CPS), digital twins, and the metaverse. Furthermore, it will be possible to go beyond media content in virtual spaces and provide services that transcend the limitations of the real world.
The following are some of the expected effects of Beyond 5G (B5G) on such media. At the same time, the use of AI and other related technologies is likely to become increasingly important.

(1) Even greater accessibility

Anyone will be able to access digital content anytime, anywhere, and on any device. With lower barriers to access, individual users will be able to distribute their own content worldwide, forming a global community of multimedia application developers.

(2) Enhanced immersion

There will be more immersive media experiences, including holographic communication and virtual body experiences on the Internet.

(3) Advances in personalization

It will become easier to customize content to individual users, viewing environments, and viewing devices.

Current status and efforts of each segment

Distribution of video and other content

In addition to terrestrial, satellite, and cable broadcasting, content is also being provided in formats such as video distribution via the Internet, and high-definition technology is advancing. Furthermore, on-demand and simultaneous broadcasting is becoming more widespread, and efforts are underway to enable access to content anytime, anywhere, and in any format. Immersive content is also being provided using 360-degree videos. In the future, wearable devices are expected to enable the realization of even more diverse experiential content.

Publishing and newspapers

In the publishing and newspaper segment, access to content has diversified beyond traditional print media to include smartphones and computers. For example, the electronic comic market has surpassed the print media market in size, and advertising is also shifting to digital. Moving forward, as services and content diversify and expand even further, it will be necessary to appropriately leverage new technologies in the production process.

Social media

Social media platforms such as social networking services, blogs, and video distribution services are recognized as new infrastructure sources of information that enable easy two-way communication, and video distribution by individuals is becoming increasingly mainstream. Looking ahead, the development of social media centered on digital platforms is expected to continue, bringing about changes in communication methods such as the sharing of high-quality sensory experiences and improved real-time communication.

Future challenges

The realization and widespread adoption of B5G is expected to lead to more diverse and rich content, as well as more fluid changes in application and content trends. In this context, there are also opinions about challenges that include ensuring the security of networks and data processing infrastructure as well as the use of AI in order to efficiently and safely provide and enjoy content.

(Reference)

• “Beyond 5G White Paper ~Message to the 2030s~ (version 4.0) ” published by the XG Mobile Promotion Forum.